Arbeitspapier

Do They Find You on Facebook? Facebook Profile Picture and Hiring Chances

We investigate whether the publicly available information on Facebook about job applicants affects employers' hiring decisions. To this end, we conduct a field experiment in which fictitious job applications are sent to real job openings in Belgium. The only characteristic in which these candidates differ is the unique Facebook profile that can be found online with their name. Candidates with the most beneficial Facebook picture obtain approximately 39% more job interview invitations compared to candidates with the least beneficial picture. In addition, we find suggestive evidence for a higher effect of Facebook profile picture appearance on hiring chances when candidates are highly educated and when recruiters are female.

Language
Englisch

Bibliographic citation
Series: IZA Discussion Papers ; No. 9584

Classification
Wirtschaft
Field Experiments
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
Human Capital; Skills; Occupational Choice; Labor Productivity
Labor Discrimination: Other
Information and Internet Services; Computer Software
Subject
hiring
screening
Facebook
Internet
personality
attractiveness

Event
Geistige Schöpfung
(who)
Baert, Stijn
Event
Veröffentlichung
(who)
Institute for the Study of Labor (IZA)
(where)
Bonn
(when)
2015

Handle
Last update
10.03.2025, 11:43 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Baert, Stijn
  • Institute for the Study of Labor (IZA)

Time of origin

  • 2015

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