Arbeitspapier

Switching Beers? The Effects of Switching Costs on Prices and Profits in Competitive Markets

We consider a dynamic oligopoly on the beer market and study the differential effects of switching costs on product prices, market shares, and profits. Our demand estimation results show large differences in brand loyalty, and switching costs across customer income segments and beer brands. Our supply estimation results show that the low-quality firm experiences a higher competitive pressure on price since low-quality consumers are more price sensitive and switch more easily to the high-quality firm’s product than vice versa. The high-quality firm is better shielded from price competition, as its consumers are less likely to switch to the low-quality product.

Sprache
Englisch

Erschienen in
Series: CESifo Working Paper ; No. 9065

Klassifikation
Wirtschaft
Oligopoly and Other Imperfect Markets
Firm Performance: Size, Diversification, and Scope
Food; Beverages; Cosmetics; Tobacco; Wine and Spirits
Business Economics
Marketing
Thema
consumer heterogeneity
differentiated products
dynamic oligopoly
dynamic pricing
loyalty
state dependence
switching costs

Ereignis
Geistige Schöpfung
(wer)
He, Xiaoyang
Siebert, Ralph
Ereignis
Veröffentlichung
(wer)
Center for Economic Studies and Ifo Institute (CESifo)
(wo)
Munich
(wann)
2021

Handle
Letzte Aktualisierung
10.03.2025, 11:45 MEZ

Datenpartner

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Objekttyp

  • Arbeitspapier

Beteiligte

  • He, Xiaoyang
  • Siebert, Ralph
  • Center for Economic Studies and Ifo Institute (CESifo)

Entstanden

  • 2021

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