Artikel
Assessing the utility of retailer based on generalized costs of end-consumers
This paper gives a methodology to estimate the generalized costs of end-consumers visiting any retailer. The attractiveness and utility of retailers for end-consumers have been calculated based on their possible generalized costs according to their choice. According to the developed model, analysis of the consumer market visiting all shops in the described zone has been made. Research provides explanation of generalized costs of end-consumers. Generally, the utility function of end-consumers visiting retailers depends on the price and non-price factors. The regression models describing the time spent on transit to a retailer and inside of it provide monetary assessment of costs associated with the purchase process. The monetary level of fatigue was evaluated using the calories spent during the purchase process. The attractiveness of the retailer in an urban zone was assessed as an inverse function of the generalized costs.
- Language
-
Englisch
- Bibliographic citation
-
Journal: Foundations of Management ; ISSN: 2300-5661 ; Volume: 12 ; Year: 2020 ; Issue: 1 ; Pages: 31-42 ; Warsaw: De Gruyter
- Classification
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Management
Marketing and Advertising: General
Marketing
Marketing and Advertising: Other
Food; Beverages; Cosmetics; Tobacco; Wine and Spirits
- Subject
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end-consumers
zone
non-linearity factor
slope factor
generalized costs
- Event
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Geistige Schöpfung
- (who)
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Halkin, Andrii
- Event
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Veröffentlichung
- (who)
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De Gruyter
- (where)
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Warsaw
- (when)
-
2020
- DOI
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doi:10.2478/fman-2020-0003
- Handle
- Last update
-
10.03.2025, 11:43 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Halkin, Andrii
- De Gruyter
Time of origin
- 2020
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