Buch

Celebrity Bromances: Constructing, Interpreting and Utilising Personas

This comprehensive work presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male friendships functions within broadly 'Western' celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote. The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.

ISBN
978-1-003-09332-9
Language
Englisch

Bibliographic citation
Series: Routledge Research in Cultural and Media Studies

Classification
Freizeitgestaltung, Darstellende Kunst
Subject
advertising
authenticity
branding
bromances
Celebrity
celebrities
fandom
fan studies
film
Hollywood
masculinities
masculinity
media
personas
television
X-men

Event
Geistige Schöpfung
(who)
Lam, Celia
Raphael, Jackie
Event
Veröffentlichung
(who)
Routledge
(where)
London
(when)
2022

DOI
doi:10.4324/9781003093329
Handle
Last update
10.03.2025, 11:44 AM CET

Data provider

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Object type

  • Buch

Associated

  • Lam, Celia
  • Raphael, Jackie
  • Routledge

Time of origin

  • 2022

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