Enjoy! Assertive language and consumer compliance in (non)hedonic contexts

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource
Language
Deutsch

Bibliographic citation
ESMT Working Paper ; 09-007

Classification
Management
Keyword
Verbraucherverhalten
Werbepsychologie
Business-to-Consumer
Sprache
Linguistik

Event
Veröffentlichung
(where)
Berlin
(who)
ESMT European School of Management and Technology
(when)
2009
Creator
Kronrod, Ann
Grinstein, Amir
Wathieu, Luc

URN
urn:nbn:de:101:1-201106143639
Rights
Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:30 AM CEST

Data provider

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Associated

  • Kronrod, Ann
  • Grinstein, Amir
  • Wathieu, Luc
  • ESMT European School of Management and Technology

Time of origin

  • 2009

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