Hochschulschrift
Hedonic Consumer Decision Making And Implications For The Marketing Of Media Goods
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
Weimar, Bauhaus-Universität Weimar, Dissertation, 2010
- Keyword
-
Filmwirtschaft
Business-to-Consumer
Absatzweg
Online-Dienst
Multimediaprodukt
Tauschwirtschaft
Verbraucherverhalten
Entscheidung
Gefühl
Theorie
Gefühl
Entscheidungsverhalten
Verbraucherverhalten
Marketing
- Event
-
Veröffentlichung
- (where)
-
Weimar
- (who)
-
Professur Marketing und Medien
- (when)
-
2010
- Creator
- Contributor
- URN
-
urn:nbn:de:gbv:wim2-20101214-15290
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 10:48 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Henning, Victor
- Hennig-Thurau, Thorsten
- Professur Marketing und Medien
Time of origin
- 2010
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