Hochschulschrift
Hedonic Consumer Decision Making And Implications For The Marketing Of Media Goods
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
Weimar, Bauhaus-Universität Weimar, Dissertation, 2010
- Schlagwort
-
Gefühl
Entscheidungsverhalten
Verbraucherverhalten
Marketing
- Ereignis
-
Veröffentlichung
- (wo)
-
Weimar
- (wer)
-
Professur Marketing und Medien
- (wann)
-
2010
- Urheber
- Beteiligte Personen und Organisationen
- URN
-
urn:nbn:de:gbv:wim2-20101214-15290
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:45 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Objekttyp
- Hochschulschrift
Beteiligte
- Henning, Victor
- Hennig-Thurau, Thorsten
- Professur Marketing und Medien
Entstanden
- 2010
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