Consumer behaviour for wine 2.0: A review since 2003 and future directions

Artikel

This paper summarises the main findings concerning consumer behaviour for wine published in academic journals in the last ten years and provides some suggestions about strategic research directions to take in the next few years. One major finding was that few new or novel findings are occurring in some areas: the role of price, brand, region, grape variety, awards; comparisons of Old and New World; segmentation of wine consumers; the value of sustainable or 'green' wine practices to consumers. Another finding was the predominance of one-off convenience sample studies that are difficult to interpret for generalisable results. Some areas with greatest research needs are: retail marketing and consumer response to the variety of techniques retailers use; on-premise consumer behaviour; online and social media influences on consumers; premium and luxury wine behaviour and successful marketing practices; consumer behaviour in emerging markets; the value of wine tourism and marketing for value; the relationship between grape/wine quality and consumer behaviour; consumer response to wine and health issues.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: Wine Economics and Policy ; ISSN: 2212-9774 ; Volume: 1 ; Year: 2012 ; Issue: 1 ; Pages: 2-23 ; Amsterdam: Elsevier

Klassifikation und Themen

• Klassifikation: Wirtschaft
• Thema: Consumer Behaviour ; Literature Review ; Marketing ; Wine

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Lockshin, Lawrence S. ; Corsi, Armando Maria
• Ereignis: Veröffentlichung
• (wer): Elsevier
• (wo): Amsterdam
• (wann): 2012

Weitere Informationen

• DOI: doi:10.1016/j.wep.2012.11.003
• Handle: http://hdl.handle.net/10419/194460
• Letzte Aktualisierung: 10.03.2025, 11:44 MEZ