Ethical aspects of gender stereotypes in Romanian advertising

Journal article | Zeitschriftenartikel

In this paper we aim at arguing that the advertising agencies – as significant organizations in the field of public communication – should follow the example of business corporations that are voluntarily using ethical practices to increase the trust of customers. One area where this can be done safely and constructively is the area of gender stereotypes in advertisement. By removing gender stereotypes and promoting non-stereotypical, creative images of gender relations, ads can simultaneously promote their brands as open-minded, creative and modern and inspire building the trust of their customers.

Object Details

• Alternative title: Aspects éthiques des stéréotypes de genre dans les publicités roumaines
• ISSN: 1775-352X
• Extent: Seite(n): 143-157
• Language: Englisch
• Notes: Status: Veröffentlichungsversion; begutachtet (peer reviewed)

References and Relationships

• Bibliographic citation: ESSACHESS - Journal for Communication Studies, 9(1)

Classification and Topics

• Subject: Publizistische Medien, Journalismus,Verlagswesen ; Werbung, Public Relations, Öffentlichkeitsarbeit ; Stereotyp ; Werbung ; Kundenbindung ; Ethik ; Unternehmensethik ; Geschlechtsrolle ; Postmoderne ; Werbewirtschaft ; Rumänien

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Frunza, Mihaela ; Grad, Iulia ; Frunza, Sandu
• Event: Veröffentlichung
• (where): Frankreich
• (when): 2016

Further information

• URN: urn:nbn:de:0168-ssoar-47814-2
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
• Last update: 21.06.2024, 4:26 PM CEST