Arbeitspapier

A Note on Moral Licensing and Foot-In-The-Door Effect

Literature in economics and psychology on moral behaviour explores the contexts in which people act in ways that are consistent or inconsistent with their past actions. Such inconsistencies appear to violate economists' assumption of rational consumer behaviour. In this note we show that a simple model of rational (utility-maximising) consumer behaviour, in both static and dynamic forms, can explain both consistent and inconsistent behaviour.

Language
Englisch

Bibliographic citation
Series: CESifo Working Paper ; No. 7857

Classification
Wirtschaft
Consumer Economics: Theory
Public Goods
Marketing
Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
Environmental Economics: Government Policy
Subject
behavioural consistency
moral self-regulation
moral licensing
consumer behavior
sustainable consumption

Event
Geistige Schöpfung
(who)
Ulph, Alistair
Panzone, Luca
Hilton, Denis
Event
Veröffentlichung
(who)
Center for Economic Studies and ifo Institute (CESifo)
(where)
Munich
(when)
2019

Handle
Last update
10.03.2025, 11:43 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Ulph, Alistair
  • Panzone, Luca
  • Hilton, Denis
  • Center for Economic Studies and ifo Institute (CESifo)

Time of origin

  • 2019

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