Political microtargeting: Towards a pragmatic approach

Artikel

It has become increasingly popular for scholars to investigate the technology of political, personal microtargeting (PMT). We review a sample of 62 research articles in the field of political PMT and argue that these studies can be grouped according to different orientations: an interpretative orientation, either expressing hopes for voter mobilisation or strong concerns for democracy and voter manipulation, or a descriptive orientation, viewing PMT as a supplement to the traditional elements of political campaigns. We argue that these two orientations must continuously be mixed thoughtfully in a pragmatic approach that addresses public concerns on highly empirical grounds to avoid technological myths.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Internet Policy Review ; ISSN: 2197-6775 ; Volume: 12 ; Year: 2023 ; Issue: 1 ; Pages: 1-22

Classification and Topics

• Classification: Sozialwissenschaften, Soziologie, Anthropologie
• Subject: Political campaigns ; Microtargeting ; Social media ; Data campaigning ; Personal data protection

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Aagaard, Peter ; Marthedal, Selma
• Event: Veröffentlichung
• (who): Alexander von Humboldt Institute for Internet and Society
• (where): Berlin
• (when): 2023

Further information

• DOI: doi:10.14763/2023.1.1690
• Handle: http://hdl.handle.net/10419/271329
• Last update: 10.03.2025, 11:44 AM CET