Artikel
Political microtargeting: Towards a pragmatic approach
It has become increasingly popular for scholars to investigate the technology of political, personal microtargeting (PMT). We review a sample of 62 research articles in the field of political PMT and argue that these studies can be grouped according to different orientations: an interpretative orientation, either expressing hopes for voter mobilisation or strong concerns for democracy and voter manipulation, or a descriptive orientation, viewing PMT as a supplement to the traditional elements of political campaigns. We argue that these two orientations must continuously be mixed thoughtfully in a pragmatic approach that addresses public concerns on highly empirical grounds to avoid technological myths.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Internet Policy Review ; ISSN: 2197-6775 ; Volume: 12 ; Year: 2023 ; Issue: 1 ; Pages: 1-22
- Klassifikation
-
Sozialwissenschaften, Soziologie, Anthropologie
- Thema
-
Political campaigns
Microtargeting
Social media
Data campaigning
Personal data protection
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Aagaard, Peter
Marthedal, Selma
- Ereignis
-
Veröffentlichung
- (wer)
-
Alexander von Humboldt Institute for Internet and Society
- (wo)
-
Berlin
- (wann)
-
2023
- DOI
-
doi:10.14763/2023.1.1690
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
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Objekttyp
- Artikel
Beteiligte
- Aagaard, Peter
- Marthedal, Selma
- Alexander von Humboldt Institute for Internet and Society
Entstanden
- 2023
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