Konferenzbeitrag

The Impact of Participation in Service Company's Socially Responsible Activities on Employee's Affective Commitment

Employees' perspectives of the company's social responsibility (SR) and the company's SR impact on employees have so far been given little attention in research. This gap is surprising since it is well known to what extent employees affect overall companies' results. They have a crucial role in SR activities implementation, so it is important for management to define employees' roles in SR activities implementation carefully. This paper explored the influence of employees' participation in SR activities on their affective commitment to service companies. The main hypothesis was that participation in SR activities has a significant positive impact on employees' affective commitment. The goal was to show that employees who participated in SR activities were more committed than employees who did not participate in SR activities. The data were collected through a questionnaire and analysed using descriptive statistics, independent-samples t-tests, and one-way ANOVA. The results showed that there were no statistically significant differences in the level of affective commitment between employees who participated in SR activities and those who did not participate in them. Less than half of respondents participated in SR activities, so a suggestion for managers was to share the positive experience of participation in SR activities and invite employees to participate more.

Language
Englisch

Bibliographic citation
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021 ; Year: 2021 ; Pages: 209-216 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy

Classification
Wirtschaft
Corporate Culture; Diversity; Social Responsibility
Personnel Economics: Firm Employment Decisions; Promotions
Personnel Economics: Labor Management
Subject
employees
social responsibility
affective commitment

Event
Geistige Schöpfung
(who)
Damnjanović, Milena
Event
Veröffentlichung
(who)
IRENET - Society for Advancing Innovation and Research in Economy
(where)
Zagreb
(when)
2021

DOI
doi:10.54820/RPPI2505
Handle
Last update
10.03.2025, 11:42 AM CET

Data provider

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Object type

  • Konferenzbeitrag

Associated

  • Damnjanović, Milena
  • IRENET - Society for Advancing Innovation and Research in Economy

Time of origin

  • 2021

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