Arbeitspapier

The welfare effects of persuasion and taxation: Theory and evidence from the field

How much information should governments reveal to consumers if consumption choices have uninternalized consequences to society? How does an alternative tax policy compare to information disclosure? We develop a price theoretic model of information design that allows empiricists to identify the welfare effects of any arbitrary information policy. Based on this model, we run a natural field experiment in cooperation with a large European appliance retailer and randomize information regarding the financial benefits of energy-efficient household lighting among more than 640,000 subjects. We find that full information disclosure strongly decreases demand for energy efficiency, while partial information disclosure increases demand. More information reduces social welfare because the increase in consumer surplus is outweighed by the rise in environmental externalities. By randomizing product prices, we identify the optimal tax vector as an alternative policy and show that sizable taxes on energy-inefficient products yield larger welfare gains than any information policy. We also document an important policy interaction: information provision dramatically reduces attention to pecuniary incentives and thereby limits the effectiveness of taxes.

Sprache
Englisch

Erschienen in
Series: ZEW Discussion Papers ; No. 20-019

Klassifikation
Wirtschaft
Allocative Efficiency; Cost-Benefit Analysis
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
Taxation and Subsidies: Efficiency; Optimal Taxation
Energy: Demand and Supply; Prices
Energy: Government Policy
Thema
persuasion
optimal taxation
internality taxes
field experiments
energy efficiency
behavioral public economics

Ereignis
Geistige Schöpfung
(wer)
Rodemeier, Matthias
Löschel, Andreas
Ereignis
Veröffentlichung
(wer)
ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung
(wo)
Mannheim
(wann)
2020

Handle
Letzte Aktualisierung
10.03.2025, 11:44 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • Rodemeier, Matthias
  • Löschel, Andreas
  • ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung

Entstanden

  • 2020

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