Blonde like me: when self-construals moderate stereotype priming effects on intellectual performance

Journal article | Zeitschriftenartikel

Stereotype priming can lead to assimilation or contrast effects on behavior. We argue that self-activation is a moderator of both assimilation and contrast effects. To test this hypothesis, in two studies, we activated independent or interdependent self-knowledge before priming participants with the dumb Blonde stereotype or a control category (Study 1) or no prime (Study 2). Participants then answered a knowledge test. Results support our expectations: Participants presented assimilation under interdependence (i.e., underperformance compared to control group) while they presented no assimilation (i.e., comparable performance with control group in Study 1) and contrast (better performance than control group in Study 2) under independence. We discuss implications of these findings in regards of previous research and recent models such as the Active Self Account (Wheeler, DeMarree, & Petty, 2005).

Object Details

• Extent: Seite(n): 751-757
• Language: Englisch
• Notes: Status: Postprint; begutachtet (peer reviewed)

References and Relationships

• Bibliographic citation: Journal of Experimental Social Psychology, 44(3)

Classification and Topics

• Subject: Psychologie ; Sozialpsychologie ; Assimilation

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Bry, Clémentine ; Follenfant, Alice ; Meyer, Thierry
• Event: Veröffentlichung
• (where): Vereinigte Staaten von Amerika
• (when): 2008

Further information

• DOI: https://doi.org/10.1016/j.jesp.2007.06.005
• URN: urn:nbn:de:0168-ssoar-243365
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
• Last update: 21.06.2024, 4:26 PM CEST