Promocionalidade televisual em tempos de novas tecnologias

Journal article | Zeitschriftenartikel

Given the recognized predominance of private television in the country, in open channel, the objective of this study is to investigate the relationship between these media and the elements of economic and technological character prevailing in it, analyzing their effects on specificity of televisual discourse production, especially that promotional character. Therefore, discusses the properties of television in the country, the influence of economic and technological factors, the relationship between technology and televisual discourse and examines the impacts on a broadcaster's program. (TV Globo).

Object Details

• Alternative title: Televisual promotion in times of new technologies
• ISSN: 2447-4266
• Extent: Seite(n): 301-321
• Language: Portugiesisch
• Notes: Status: Veröffentlichungsversion; begutachtet (peer reviewed)

References and Relationships

• Bibliographic citation: Revista Observatório, 2(4)

Classification and Topics

• Subject: Publizistische Medien, Journalismus,Verlagswesen ; Rundfunk, Telekommunikation ; Fernsehen ; privater Rundfunk ; Fernsehproduktion ; Rundfunkprogramm ; neue Technologie ; Digitalisierung ; Brasilien ; Wettbewerb

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Dias de Castro, Maria Lília
• Event: Veröffentlichung
• (when): 2016

Further information

• DOI: https://doi.org/10.20873/uft.2447-4266.2016v2Especial2p301
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
• Last update: 21.06.2024, 4:27 PM CEST