Journal article | Zeitschriftenartikel
Brand as an intangible asset
Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise.
- Alternative title
-
Бренд как нематериальный актив
- ISSN
-
2218-7405
- Extent
-
Seite(n): 9
- Language
-
Russisch
- Notes
-
Status: Veröffentlichungsversion; begutachtet (peer reviewed)
- Bibliographic citation
-
Modern Research of Social Problems(2)
- Subject
-
Wirtschaft
Marketing
Evaluation
- Event
-
Geistige Schöpfung
- (who)
-
Shigina, Natalya Sergeevna
- Event
-
Veröffentlichung
- (where)
-
Russland
- (when)
-
2012
- URN
-
urn:nbn:de:0168-ssoar-398824
- Rights
-
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Last update
-
21.06.2024, 4:26 PM CEST
Data provider
This object is provided by:
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. If you have any questions about the object, please contact the data provider.
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. If you have any questions about the object, please contact the data provider.
Object type
- Zeitschriftenartikel
Associated
- Shigina, Natalya Sergeevna
Time of origin
- 2012
Other Objects (12)
Fuzzy Holes and Intangible Time
Multi-asset minority games
Crowdsourcing Local Knowledge with PPGIS and Social Media for Urban Planning to Reveal Intangible Cultural Heritage
Expectations and Bubbles in Asset Pricing Experiments
A Multivariate Jump-Driven Financial Asset Model
Does Culture Influence Asset Managers’ Views and Behavior?
Asset Allocation Using Flexible Dynamic Correlation Models with Regime Switching
Globalization and the Housing Asset Rich: Geographies, Demographies and Policy Convoys
Brand as an intangible asset
Investment Choice and Asset Allocation of Italian Households: the Discrete-Continuous Approach
Failure as an asset for high-status persons - relative group performance and attributed occupational success
Asset or liability? The role of the financial system in the political economy of China's rebalancing
Fuzzy Holes and Intangible Time
Multi-asset minority games
Crowdsourcing Local Knowledge with PPGIS and Social Media for Urban Planning to Reveal Intangible Cultural Heritage
Expectations and Bubbles in Asset Pricing Experiments
A Multivariate Jump-Driven Financial Asset Model
Does Culture Influence Asset Managers’ Views and Behavior?
Asset Allocation Using Flexible Dynamic Correlation Models with Regime Switching
Globalization and the Housing Asset Rich: Geographies, Demographies and Policy Convoys
Brand as an intangible asset
Investment Choice and Asset Allocation of Italian Households: the Discrete-Continuous Approach
Failure as an asset for high-status persons - relative group performance and attributed occupational success
Asset or liability? The role of the financial system in the political economy of China's rebalancing
Fuzzy Holes and Intangible Time
Multi-asset minority games
Crowdsourcing Local Knowledge with PPGIS and Social Media for Urban Planning to Reveal Intangible Cultural Heritage
Expectations and Bubbles in Asset Pricing Experiments
A Multivariate Jump-Driven Financial Asset Model
Does Culture Influence Asset Managers’ Views and Behavior?
Asset Allocation Using Flexible Dynamic Correlation Models with Regime Switching
Globalization and the Housing Asset Rich: Geographies, Demographies and Policy Convoys
Brand as an intangible asset
Investment Choice and Asset Allocation of Italian Households: the Discrete-Continuous Approach
Failure as an asset for high-status persons - relative group performance and attributed occupational success