Konferenzbeitrag
The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles
- Sprache
-
Englisch
- Erschienen in
-
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017; Year: 2017; Pages: 58-65; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017; Year: 2017; Pages: 58-65; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
Bezug (was)
Wirtschaft
Corporate Culture; Diversity; Social Responsibility
Marketing
Advertising
target group marketing
product gendering
toys choice
eye-tracking technology
Corporate Culture; Diversity; Social Responsibility
Marketing
Advertising
target group marketing
product gendering
toys choice
eye-tracking technology
Beteiligte Personen und Organisationen
Litfin, Thorsten
Teckert, Özlem
Lamberz, Julia
Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
Teckert, Özlem
Lamberz, Julia
Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
Erschienen
Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
- Rechteinformation
-
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft
- Letzte Aktualisierung
-
18.10.2021, 08:56 MESZ
Objekttyp
- Konferenzbeitrag
Beteiligte
- Litfin, Thorsten
- Teckert, Özlem
- Lamberz, Julia
- Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
Entstanden
- Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
Ähnliche Objekte (12)
User-Friendly Website Design: A Combined Eye-Tracking Study
The Analysis of CSR Reports of Serbian Companies
The Impact of Corporate Social Responsibility on Customer Loyalty
Perception of Sustainability Reporting – an Attempt by Means of Eye-Tracking
Corporate Social Responsibility in the Water Industry Sector
How Students as Consumers Learn Information about New Products
The Many Faces of Internet Marketing
Ethics as the Strategy for Public Relations Associations
Social Responsibility of Companies in Contemporary Business
National Culture and Organizational Learning
Education as the Essential Part of Public Relations Ethics Codes
Social Media Marketing: Engaging with Consumers in Digital Era
User-Friendly Website Design: A Combined Eye-Tracking Study
The Analysis of CSR Reports of Serbian Companies
The Impact of Corporate Social Responsibility on Customer Loyalty
Perception of Sustainability Reporting – an Attempt by Means of Eye-Tracking
Corporate Social Responsibility in the Water Industry Sector
How Students as Consumers Learn Information about New Products
The Many Faces of Internet Marketing
Ethics as the Strategy for Public Relations Associations
Social Responsibility of Companies in Contemporary Business
National Culture and Organizational Learning
Education as the Essential Part of Public Relations Ethics Codes
Social Media Marketing: Engaging with Consumers in Digital Era
User-Friendly Website Design: A Combined Eye-Tracking Study
The Analysis of CSR Reports of Serbian Companies
The Impact of Corporate Social Responsibility on Customer Loyalty
Perception of Sustainability Reporting – an Attempt by Means of Eye-Tracking
Corporate Social Responsibility in the Water Industry Sector
How Students as Consumers Learn Information about New Products
The Many Faces of Internet Marketing
Ethics as the Strategy for Public Relations Associations
Social Responsibility of Companies in Contemporary Business
National Culture and Organizational Learning
Education as the Essential Part of Public Relations Ethics Codes