MarkeTrak—Tracking the Pulse of the Hearing Aid Market
Abstract: The MarkeTrak surveys conducted by the Hearing Industries Association have been looking at trends in the hearing industry since 1989. The latest survey, MarkeTrak 2022, reviews ongoing trends in hearing device adoption including PSAPs and implants, satisfaction with hearing aids and hearing professionals, and a look into insurance coverage and price considerations. These are discussed as they relate to the five key areas of the marketing mix: people, products, price, place, and perception. The key takeaways from this survey include: adoption has doubled in the past 25 years; more than 75% of hearing aid owners feel the hearing professional play an important role in their success with hearing aids; financial assistance has doubled since 1991 to 54%; and additional efforts are needed to educate consumers on the technology and benefits of hearing aids and early intervention.
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Englisch
- Bibliographic citation
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MarkeTrak—Tracking the Pulse of the Hearing Aid Market ; volume:43 ; number:04 ; year:2022 ; pages:277-288
Seminars in hearing ; 43, Heft 04 (2022), 277-288
- Contributor
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Carr, Kate
Kihm, Jan
- DOI
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10.1055/s-0042-1758380
- URN
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urn:nbn:de:101:1-2023011912174631271736
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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15.08.2025, 7:36 AM CEST
Data provider
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Carr, Kate
- Kihm, Jan
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PRECISE HEAD TRACKING IN HEARING APPLICATIONS
Tracking of Noise Tolerance to Measure Hearing Aid Benefit
Hearing loss classification algorithm based on the insertion gain of hearing aid
Waveguide model of the hearing aid earmold system
Increasing the Effectiveness of Hearing Aid Directional Microphones
Guidance to the user of the hearing aid: retention of information
How Consumers Choose Hearing Aid Brands
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Two-Pulse 3D particle tracking with Shake-The-Box
The effect of remote fitting technology on hearing aid satisfaction
Hearing-impaired seniors with profound hearing loss: Too many with inadequate hearing aid fitting!