Artikel

Willpower and compromise effect

This paper provides a behavioral foundation for the willpower as limited cognitive resource model which bridges the standard utility maximization and the Strotz models. Using the agent's ex ante preferences and ex post choices, we derive a representation that captures key behavioral traits of willpower constrained decision making. We use the model to study the pricing problem of a profit-maximizing monopolist who faces consumers with limited willpower. We show that the optimal contract often consists of three alternatives and the consumer's choices reflect a form of the "compromise effect" which is induced endogenously.

Language
Englisch

Bibliographic citation
Journal: Theoretical Economics ; ISSN: 1555-7561 ; Volume: 15 ; Year: 2020 ; Issue: 1 ; Pages: 279-317 ; New Haven, CT: The Econometric Society

Classification
Wirtschaft
Subject
Willpower
compromise effect
self control
temptation
contracting

Event
Geistige Schöpfung
(who)
Masatlioglu, Yusufcan
Nakajima, Daisuke
Ozdenoren, Emre
Event
Veröffentlichung
(who)
The Econometric Society
(where)
New Haven, CT
(when)
2020

DOI
doi:10.3982/TE3086
Handle
Last update
10.03.2025, 11:43 AM CET

Data provider

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Object type

  • Artikel

Associated

  • Masatlioglu, Yusufcan
  • Nakajima, Daisuke
  • Ozdenoren, Emre
  • The Econometric Society

Time of origin

  • 2020

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