Implication from cue utilization theory and signalling theory for firm reputation and the marketing of new products
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Dimensions
-
30 cm
- Extent
-
17 Bl.
- Language
-
Englisch
- Notes
-
graph. Darst.
Literaturverz. Bl. 15 - 17
- Bibliographic citation
-
Jenaer Schriften zur Wirtschaftswissenschaft ; 2006,03
- Keyword
-
Marketing
Innovation
Signalling
Produktqualität
Firmenimage
Theorie
Konsumentenverhalten
Theorie
Marketing
Neues Produkt
Signaling
Qualität
Image
Unternehmen
Verbraucherverhalten
- Event
-
Veröffentlichung
- (where)
-
Jena
- (who)
-
Univ., Wirtschaftswiss. Fak.
- (when)
-
2006
- Creator
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 1:36 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Helm, Roland
- Univ., Wirtschaftswiss. Fak.
Time of origin
- 2006
Other Objects (12)
Skill reputation, prospect theory, and regret theory
A signalling theory of scapegoats
Moral hazard, lying, and reputation : theory and experimental evidence
A Reputation Game Simulation: Emergent Social Phenomena from Information Theory
Financial-growth nexus in China : theory, empirical evidence, policy implication
Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory
How Does Competition Affect Reputation Concerns? Theory and Evidence from Airbnb
Generalised Reciprocity and Reputation in the Theory of Cooperation: A Framework
CUE
CUe
Strategy disclosures by listed financial services companies: Signalling theory, legitimacy theory and South African integrated reporting practices
Second-Chance Offers and Buyer Reputation: Theory and Evidence on Auctions with Default
Skill reputation, prospect theory, and regret theory
A signalling theory of scapegoats
Moral hazard, lying, and reputation : theory and experimental evidence
A Reputation Game Simulation: Emergent Social Phenomena from Information Theory
Financial-growth nexus in China : theory, empirical evidence, policy implication
Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory
How Does Competition Affect Reputation Concerns? Theory and Evidence from Airbnb
Generalised Reciprocity and Reputation in the Theory of Cooperation: A Framework
CUE
CUe
Strategy disclosures by listed financial services companies: Signalling theory, legitimacy theory and South African integrated reporting practices
Second-Chance Offers and Buyer Reputation: Theory and Evidence on Auctions with Default
Skill reputation, prospect theory, and regret theory
A signalling theory of scapegoats
Moral hazard, lying, and reputation : theory and experimental evidence
A Reputation Game Simulation: Emergent Social Phenomena from Information Theory
Financial-growth nexus in China : theory, empirical evidence, policy implication
Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory
How Does Competition Affect Reputation Concerns? Theory and Evidence from Airbnb
Generalised Reciprocity and Reputation in the Theory of Cooperation: A Framework
CUE
CUe
Strategy disclosures by listed financial services companies: Signalling theory, legitimacy theory and South African integrated reporting practices