Only strategic action? Private governance in the global sportswear industry

Arbeitspapier

What motivates companies to invest in corporate social responsibility (CSR)? Analysing CSR in the global sportswear industry, this paper advances the hypothesis that the campaigning activities of human rights activists pushed industry leaders Nike and adidas to incorporate labour norms in their business (sourcing) practices. Drawing on the spiral model of human rights norm internalization, the paper's findings suggest that the efforts of leading sportswear companies to address poor labour standards in their supply chains can no longer be explained by mere strategic behaviour induced by external pressure, but are increasingly the result of norm guided behaviour. In the case of adidas and to a lesser extent with regard to Nike evidence points to a prescriptive status in which the dominant mode of action shifts from the logic of consequences to the logic of appropriateness.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: Papers on International Political Economy (PIPE) ; No. 3/2010

Classification and Topics

• Classification: Wirtschaft
• Subject: private governance ; private actors ; transnational companies ; norms ; CSR ; labour standards ; Corporate Social Responsibility ; Sozialstandards ; Sportartikelindustrie ; Multinationales Unternehmen ; Governance-Ansatz ; Welt

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Schleifer, Philip
• Event: Veröffentlichung
• (who): Freie Universität Berlin, Center for International Political Economy
• (where): Berlin
• (when): 2010

Further information

• Handle: http://hdl.handle.net/10419/60257
• URN: urn:nbn:de:101:1-20100422176
• Last update: 10.03.2025, 11:42 AM CET