Dimensionamento do mercado de banda larga no Brasil

Arbeitspapier

The objective of this study is to predict the potential broadband market in Brazil. This task is done by combining information from two national databases: the Demographic Census of 2010 and the National Survey by Household Sample (Pnad) of 2015. The Pnad 2015 is used to estimate the probability of the household accessing internet by broadband technology using a logit regression. The broadband market is predicted using the estimated model with the same covariates found in the Demographic Census 2010. The prediction indicated a potential market of 45 million households, an additional of 6 million households in relation to the current situation. The new size of the broadband market is estimated if there is a 10% increase in the average penetration of broadband services in the main metropolitan regions. In this scenario, it is observed that the new market reaches 50,7 million households.

Angaben zum Objekt

• Sprache: Portugiesisch

Verweise und Beziehungen

• Erschienen in: Series: Texto para Discussão ; No. 2322

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Economics of Regulation ; Telecommunications
• Thema: broadband ; internet ; logit regression ; potential market ; prediction

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): de Carvalho, Alexandre Ywata ; de Mendonça, Mário Jorge Cardoso ; da Silva, José Jaime
• Ereignis: Veröffentlichung
• (wer): Instituto de Pesquisa Econômica Aplicada (IPEA)
• (wo): Brasília
• (wann): 2017

Weitere Informationen

• Handle: http://hdl.handle.net/10419/177538
• Letzte Aktualisierung: 10.03.0024, 11:44 MEZ