A strategic framework for artificial intelligence in marketing

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
1552-7824
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
A strategic framework for artificial intelligence in marketing ; day:4 ; month:11 ; year:2020 ; pages:1-21
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (4.11.2020), 1-21

Creator
Huang, Ming-Hui
Rust, Roland T.
Contributor
SpringerLink (Online service)

DOI
10.1007/s11747-020-00749-9
URN
urn:nbn:de:101:1-2020121719541765405082
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:22 AM CEST

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