Plataformização do mercado audiovisual: A indústria de streaming de vídeo no Brasil

Arbeitspapier

This Discussion Paper provides empirical evidences of the phenomenon of "platformization" in the audiovisual video market. This is made possible by mapping the companies that control video streaming platforms around the world, using data from Crunchbase. Identifying these companies makes it possible to affirm that the audiovisual video market has not remained oblivious to the phenomenon of platformization, which began around 2010. The proposed mapping also shows a notable concentration of platforms in the global North, especially in the United States, with California playing a leading role, home to most of the companies in this market. In addition to recognizing the concentration of platforms in the global North, the Discussion Paper shows that countries in the global South, such as India, also play a leading role. Brazil, although dominated by foreign video streaming platforms, has important domestic platforms, but they are far from becoming real threats to the dominance of Netflix or Amazon Prime Video.

Object Details

• Language: Portugiesisch

References and Relationships

• Bibliographic citation: Series: Texto para Discussão ; No. 2929

Classification and Topics

• Classification: Wirtschaft ; Entertainment; Media ; Information and Internet Services; Computer Software ; Technological Change: Choices and Consequences; Diffusion Processes
• Subject: digital platforms ; platformization ; video streaming ; Crunchbase

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): da Nova Filho, Marcus Vinicius Menezes ; Chiarini, Tulio ; Marcato, Marília Bassetti
• Event: Veröffentlichung
• (who): Instituto de Pesquisa Econômica Aplicada (IPEA)
• (where): Brasília
• (when): 2023

Further information

• DOI: doi:10.38116/td2929-port
• Handle: http://hdl.handle.net/10419/285051
• Last update: 10.03.2025, 11:42 AM CET