Arbeitspapier

Dimensionamento do mercado de banda larga no Brasil

The objective of this study is to predict the potential broadband market in Brazil. This task is done by combining information from two national databases: the Demographic Census of 2010 and the National Survey by Household Sample (Pnad) of 2015. The Pnad 2015 is used to estimate the probability of the household accessing internet by broadband technology using a logit regression. The broadband market is predicted using the estimated model with the same covariates found in the Demographic Census 2010. The prediction indicated a potential market of 45 million households, an additional of 6 million households in relation to the current situation. The new size of the broadband market is estimated if there is a 10% increase in the average penetration of broadband services in the main metropolitan regions. In this scenario, it is observed that the new market reaches 50,7 million households.

Language
Portugiesisch

Bibliographic citation
Series: Texto para Discussão ; No. 2322

Classification
Wirtschaft
Economics of Regulation
Telecommunications
Subject
broadband
internet
logit regression
potential market
prediction

Event
Geistige Schöpfung
(who)
de Carvalho, Alexandre Ywata
de Mendonça, Mário Jorge Cardoso
da Silva, José Jaime
Event
Veröffentlichung
(who)
Instituto de Pesquisa Econômica Aplicada (IPEA)
(where)
Brasília
(when)
2017

Handle
Last update
10.03.2025, 11:44 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • de Carvalho, Alexandre Ywata
  • de Mendonça, Mário Jorge Cardoso
  • da Silva, José Jaime
  • Instituto de Pesquisa Econômica Aplicada (IPEA)

Time of origin

  • 2017

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