Arbeitspapier
Communicating with farmers through social networks
Low adoption of productive agricultural technologies is a puzzle. Agricultural extension services rely on external agents to communicate with farmers, although social networks are known to be the most credible source of information about new technologies. We conduct a large-scale field experiment on communication strategies in which extension workers are partnered with different members of social networks. We show that communicator actions and effort are susceptible to small performance incentives, and adoption rates vary by communicator type. Communicators who face conditions most comparable to target farmers are the most persuasive. Incorporating communication dynamics can enrich the literature on social learning.
- Sprache
-
Englisch
- Erschienen in
-
Series: Economic Growth Center Discussion Paper ; No. 1030
- Klassifikation
-
Wirtschaft
Technological Change: Choices and Consequences; Diffusion Processes
Economic Development: Agriculture; Natural Resources; Energy; Environment; Other Primary Products
Agricultural R&D; Agricultural Technology; Biofuels; Agricultural Extension Services
- Thema
-
Social learning
Agriculture
Technology Adoption
Malawi
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Benyishay, Ariel
Mobarak, A. Mushfiq
- Ereignis
-
Veröffentlichung
- (wer)
-
Yale University, Economic Growth Center
- (wo)
-
New Haven, CT
- (wann)
-
2013
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Benyishay, Ariel
- Mobarak, A. Mushfiq
- Yale University, Economic Growth Center
Entstanden
- 2013
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