Artikel

Improving Environmental Scanning Systems Using Bayesian Networks

As companies’ environment is becoming increasingly volatile, scanning systems gain in importance. We propose a hybrid process model for such systems' information gathering and interpretation tasks that combines quantitative information derived from regression analyses and qualitative knowledge from expert interviews. For the latter, we apply Bayesian networks. We derive the need for such a hybrid process model from a literature review. We lay out our model to find a suitable set of business environment indicators to forecast a company's key financials. Deriving lessons learned from a prototype in the industrial sector, we evaluate the utility of our model following the design science research paradigm. We find our model to especially convince in completeness, transparency and transportability when compared with "pure" mathematical models.

Language
Englisch

Bibliographic citation
Journal: BuR - Business Research ; ISSN: 1866-8658 ; Volume: 6 ; Year: 2013 ; Issue: 2 ; Pages: 196-213 ; Göttingen: VHB - Verband der Hochschullehrer für Betriebswirtschaft, German Academic Association of Business Research

Classification
Management
Subject
Bayesian networks
balancing opportunities and threats
case study
corporate management
design science research in IS
information systems (IS) design
regression analyses

Event
Geistige Schöpfung
(who)
Welter, Simon
Mayer, Jörg H.
Quick, Reiner
Event
Veröffentlichung
(who)
VHB - Verband der Hochschullehrer für Betriebswirtschaft, German Academic Association of Business Research
(where)
Göttingen
(when)
2013

DOI
doi:10.1007/BF03342749
Handle
URN
urn:nbn:de:0009-20-38103
Last update
10.03.2025, 11:43 AM CET

Data provider

This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.

Object type

  • Artikel

Associated

  • Welter, Simon
  • Mayer, Jörg H.
  • Quick, Reiner
  • VHB - Verband der Hochschullehrer für Betriebswirtschaft, German Academic Association of Business Research

Time of origin

  • 2013

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