Using Marketing Research in Quality of Life Theory and Practice

Abstract: Quality of life can be defined both from an objective approach (using macroeconomic indicators) and from a subjective one (referring to the individual's level of satisfaction), therefore the methods of research needed in both cases are very diversified. The paper starts with the presentation of the marketing research methods from the theoretical point of view, emphasizing their special features for the quality of life (QoL) research. The second part of the paper focuses on the practical perspective of QoL analysis, classifying the studies in three categories: marketing researches totally dedicated to QoL study, marketing researches that address a much wider socio-economic topic (QoL included), and QoL studies that combine the results of marketing studies with macroeconomic statistical data

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch
• Notes: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: Procedia - Social and Behavioral Sciences ; 46 (2012) ; 754-759

Classification and Topics

• Classification: Soziale Probleme, Sozialdienste, Versicherungen

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (who): SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
• (when): 2012
• Creator: Constantinescu, Mihaela

Further information

• DOI: 10.1016/j.sbspro.2012.05.193
• URN: urn:nbn:de:0168-ssoar-75820-1
• Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 25.03.2025, 1:49 PM CET