Using Marketing Research in Quality of Life Theory and Practice
Abstract: Quality of life can be defined both from an objective approach (using macroeconomic indicators) and from a subjective one (referring to the individual's level of satisfaction), therefore the methods of research needed in both cases are very diversified. The paper starts with the presentation of the marketing research methods from the theoretical point of view, emphasizing their special features for the quality of life (QoL) research. The second part of the paper focuses on the practical perspective of QoL analysis, classifying the studies in three categories: marketing researches totally dedicated to QoL study, marketing researches that address a much wider socio-economic topic (QoL included), and QoL studies that combine the results of marketing studies with macroeconomic statistical data
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
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Englisch
- Anmerkungen
-
Veröffentlichungsversion
begutachtet (peer reviewed)
In: Procedia - Social and Behavioral Sciences ; 46 (2012) ; 754-759
- Klassifikation
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Soziale Probleme, Sozialdienste, Versicherungen
- Ereignis
-
Veröffentlichung
- (wo)
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Mannheim
- (wer)
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SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
- (wann)
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2012
- Urheber
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Constantinescu, Mihaela
- DOI
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10.1016/j.sbspro.2012.05.193
- URN
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urn:nbn:de:0168-ssoar-75820-1
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:49 MEZ
Datenpartner
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Constantinescu, Mihaela
- SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
Entstanden
- 2012
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