Journal article | Zeitschriftenartikel
Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: "cases of the private radios"
At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audiovisual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs. Our reflexion focused on the facts which have lead some private radios to base their marketing and communication strategy on the digital social medias (DSM) to promote their editorial line and radio programs.
- Weitere Titel
-
Les réseaux sociaux numériques, outils de développement de l'audience pour les médias marocains: cas des radios privées
- ISSN
-
1775-352X
- Umfang
-
Seite(n): 113-123
- Sprache
-
Englisch
- Anmerkungen
-
Status: Veröffentlichungsversion; begutachtet (peer reviewed)
- Erschienen in
-
ESSACHESS - Journal for Communication Studies, 9(2)
- Thema
-
Publizistische Medien, Journalismus,Verlagswesen
Rundfunk, Telekommunikation
interaktive, elektronische Medien
privater Rundfunk
Marketingpolitik
audiovisuelle Medien
Digitalisierung
Kommunikation
Soziale Medien
Qualität
Marokko
Nordafrika
Strategie
Rundfunkprogramm
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Bendahan, Mohamed
Akhiate, Yassine
- Ereignis
-
Veröffentlichung
- (wo)
-
Frankreich
- (wann)
-
2016
- URN
-
urn:nbn:de:0168-ssoar-50506-5
- Rechteinformation
-
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Letzte Aktualisierung
-
21.06.2024, 16:26 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Zeitschriftenartikel
Beteiligte
- Bendahan, Mohamed
- Akhiate, Yassine
Entstanden
- 2016
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