Journal article | Zeitschriftenartikel

Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: "cases of the private radios"

At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audiovisual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs. Our reflexion focused on the facts which have lead some private radios to base their marketing and communication strategy on the digital social medias (DSM) to promote their editorial line and radio programs.

Urheber*in: Bendahan, Mohamed; Akhiate, Yassine

Attribution - NonCommercial 4.0 International

Alternative title: Les réseaux sociaux numériques, outils de développement de l'audience pour les médias marocains: cas des radios privées

ISSN: 1775-352X

Extent: Seite(n): 113-123

Language: Englisch

Notes: Status: Veröffentlichungsversion; begutachtet (peer reviewed)

Bibliographic citation: ESSACHESS - Journal for Communication Studies, 9(2)

Subject: Publizistische Medien, Journalismus,Verlagswesen
Rundfunk, Telekommunikation
interaktive, elektronische Medien
privater Rundfunk
Marketingpolitik
audiovisuelle Medien
Digitalisierung
Kommunikation
Soziale Medien
Qualität
Marokko
Nordafrika
Strategie
Rundfunkprogramm

Event: Geistige Schöpfung

(who): Bendahan, Mohamed
Akhiate, Yassine

Event: Veröffentlichung

(where): Frankreich

(when): 2016

URN: urn:nbn:de:0168-ssoar-50506-5

Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln

Last update: 21.06.2024, 4:26 PM CEST

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Zeitschriftenartikel

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Bendahan, Mohamed
Akhiate, Yassine

Time of origin

2016

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Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: "cases of the private radios"

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