Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic
Abstract: The growth and popularization of sports betting have led to the emergence of a new type of influencer: Tipsters, people and betting houses who influence and advise through social networks on the bets they consider most profitable. Both agents are also content-generating, forming a particular ecosystem with a specific narrative. The research examines the narratives of both the personal and betting houses profiles that make up the category of tipsters and their impact on younger generations. It also takes an in-depth look at the content and languages used by tipsters on social media and what determines their success in terms of followers and interactions. The period and place analyzed is the year 2020 in Spain, because it allows observing the differences between the periods of free transit and the quarantine period caused by Covid-19. The selection of the studied profiles is based on the five most recommended profiles, according to 10 rankings in the sports betting sector. The result
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
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Veröffentlichungsversion
begutachtet (peer reviewed)
In: Media and Communication ; 10 (2022) 1 ; 286-296
- Ereignis
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Veröffentlichung
- (wo)
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Mannheim
- (wer)
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SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
- (wann)
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2022
- Urheber
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Barrientos-Báez, Almudena
Gonzálvez-Vallés, Juan Enrique
Barquero-Cabrero, José Daniel
Caldevilla-Domínguez, David
- DOI
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10.17645/mac.v10i1.4777
- URN
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urn:nbn:de:101:1-2023010407051107292513
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
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15.08.2025, 07:22 MESZ
Datenpartner
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Beteiligte
- Barrientos-Báez, Almudena
- Gonzálvez-Vallés, Juan Enrique
- Barquero-Cabrero, José Daniel
- Caldevilla-Domínguez, David
- SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
Entstanden
- 2022
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