Functional Food Marketing - The Hungarian Market Case

Artikel

In Hungary, a growing number of consumers have recently recognized the importance of healthy eating habits in disease prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a bright future and their market is expected to grow significantly in the coming years. In this paper, the main driving forces of the growth of the functional food market, the consumption patterns of functional foods, up-to-date product trends, the relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of information on the segmentation, the main target groups and the most successful positioning strategies regarding the functional food market in Hungary.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: Theory, Methodology, Practice ; ISSN: 2415-9883 ; Volume: 5 ; Year: 2010 ; Issue: 1 ; Pages: 43-49 ; Miskolc, Hungary: Club of Economics in Miskolc

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Marketing ; Food; Beverages; Cosmetics; Tobacco; Wine and Spirits
• Thema: functional foods ; marketing ; health marketing ; market segmentation ; positioning strategy ; target groups ; Functional food ; Marketing ; Health ; Market segmentation ; Target group

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Nagy, Szabolcs
• Ereignis: Veröffentlichung
• (wer): Club of Economics in Miskolc
• (wo): Miskolc, Hungary
• (wann): 2010

Weitere Informationen

• Handle: http://hdl.handle.net/10419/110950
• Letzte Aktualisierung: 10.03.2025, 11:43 MEZ