Artikel
Social media and building a connected college
Social media and the access of social networking platforms through a variety of media are integral parts of almost every community today. To address the debate of drawbacks and benefits of social media best practices in higher education and beyond, this article presents research examining motivation and media usage patterns in a major business school. An online survey of the college’s stakeholders discovered behaviors associated with media usage, including how and why respondents use social platforms. Usage varied across education, entertainment, and human connection. Over a five five-year period, interactions within these channels focused on by the college increased dramatically.
- Language
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Englisch
- Bibliographic citation
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Journal: Cogent Business & Management ; ISSN: 2331-1975 ; Volume: 4 ; Year: 2017 ; Abingdon: Taylor & Francis
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Wertalik, Donna
- Event
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Veröffentlichung
- (who)
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Taylor & Francis
- (where)
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Abingdon
- (when)
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2017
- DOI
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doi:10.1080/23311975.2017.1320836
- Handle
- Last update
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10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Wertalik, Donna
- Taylor & Francis
Time of origin
- 2017
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