Private Label Price Rigidity during Holiday Periods

Artikel

Using weekly retail transaction scanner price data from a large US supermarket chain, significantly higher retail price rigidity is found for private label products than for nationally branded products during the Christmas and Thanksgiving holiday periods relative to the rest of the year. The finding cannot be explained by changes in holiday period promotional practices because it is found that private label promotions appear to diminish at least as much as national brands. The increased rigidity of private label products relative to national brands is only partially accounted for by increased rigidity of wholesale prices. After ruling out other potential explanations, it is suggested that the higher private label price rigidity might be due to the increased emphasis on social consumption during holiday periods, raising the customers’ value of nationally branded products relative to the private labels.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: Applied Economics Letters ; ISSN: 1466-4291 ; Volume: 13 ; Year: 2006 ; Issue: 1 ; Pages: 57-62 ; London: Taylor and Francis

Klassifikation und Themen

• Klassifikation: Wirtschaft ; General Aggregative Models: Keynes; Keynesian; Post-Keynesian ; Price Level; Inflation; Deflation ; Production, Pricing, and Market Structure; Size Distribution of Firms ; Firm Objectives, Organization, and Behavior: General ; Industrial Organization and Macroeconomics: Industrial Structure and Structural Change; Industrial Price Indices ; Business Economics ; Marketing
• Thema: Price Rigidity ; Holidays ; Private Label ; National Brand ; Social Consumption

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Müller, Georg ; Bergen, Mark ; Dutta, Shantanu ; Levy, Daniel
• Ereignis: Veröffentlichung
• (wer): Taylor and Francis ; ZBW – Leibniz Information Centre for Economics
• (wo): London
• (wann): 2006

Weitere Informationen

• DOI: https://www.tandfonline.com/doi/abs/10.1080/13504850500378247
• Handle: http://hdl.handle.net/10419/206827
• Letzte Aktualisierung: 10.03.2025, 11:45 MEZ