Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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1 Online-Ressource.
- Sprache
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Englisch
- Erschienen in
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Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities ; volume:52 ; number:5 ; day:12 ; month:8 ; year:2024 ; pages:1301-1322 ; date:10.2024
Journal of the Academy of Marketing Science / Academy of Marketing Science ; 52, Heft 5 (12.8.2024), 1301-1322, 10.2024
- Urheber
- Beteiligte Personen und Organisationen
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SpringerLink (Online service)
- DOI
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10.1007/s11747-024-01039-4
- URN
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urn:nbn:de:101:1-2412152124494.000050050291
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
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15.08.2025, 07:21 MESZ
Datenpartner
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Beteiligte
- Mende, Martin
- Bradford, Tonya Williams
- Roggeveen, Anne L.
- Scott, Maura L.
- Zavala, Mariella
- SpringerLink (Online service)
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