Arbeitspapier
The evaluation of optimal product positions
Marketing managers who are confronted with solutions from optimal product positioning models may well doubt whether it is possible to transfer results as given into the market place. Some reasons for that are shortly presented. It is then suggested to calculate the deviations from the optimal Solution by one-dimensional, two-dimensional or multi-dimensional analyses. These can be used to evaluate the stability of product positions, especially the stability of optimal product positions. A simple measure of Solution stability is introduced along with suggestions for its use in decision making.
- Language
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Englisch
- Bibliographic citation
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Series: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel ; No. 103
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
-
Brockhoff, Klaus
- Event
-
Veröffentlichung
- (who)
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Universität Kiel, Institut für Betriebswirtschaftslehre
ZBW – Leibniz Information Centre for Economics
- (where)
-
Kiel
- (when)
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1982
- Handle
- Last update
-
10.03.2025, 11:41 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Brockhoff, Klaus
- Universität Kiel, Institut für Betriebswirtschaftslehre
- ZBW – Leibniz Information Centre for Economics
Time of origin
- 1982
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Three papers on optimal product positioning
Optimal License Fees for a New Product
Optimal product attributes in single choice models
Optimal Liability when Consumers Mispredict Product Usage
Optimal Export Policy for a New-Product Monopoly
Is perfection optimal? Employment and product market competition
Optimal Product Proliferation in Monopoly: A Dynamic Analysis
Product and quality innovations: An optimal control approach
A Mathematical Programming Model for Optimal Product Line Structuring
Financing and product market competition: Optimal contracts with venture capitalists
Price trends over the product life cycle and the optimal inflation target
Price Trends Over the Product Life Cycle and the Optimal Inflation Target
Three papers on optimal product positioning
Optimal License Fees for a New Product
Optimal product attributes in single choice models
Optimal Liability when Consumers Mispredict Product Usage
Optimal Export Policy for a New-Product Monopoly
Is perfection optimal? Employment and product market competition
Optimal Product Proliferation in Monopoly: A Dynamic Analysis
Product and quality innovations: An optimal control approach
A Mathematical Programming Model for Optimal Product Line Structuring
Financing and product market competition: Optimal contracts with venture capitalists
Price trends over the product life cycle and the optimal inflation target