Artikel
Differentiation as a persuative strategy in advertising discourse
In this article, the language of advertising is considered as a set of persuasive strategies and corresponding communicative means which persuaders employ to communicate with the target audience and to promote the product, service, candidate, idea, etc. The arrangement of these strategies and means is determined by pragmatic and communicative goals of the advertising campaign.
- Sprache
-
Deutsch
- Thema
-
Russisch
Englisch
Englisch, Altenglisch
Andere Sprachen
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Pirogova, Julia K.
- (wann)
-
2005
- Ereignis
-
Veröffentlichung
- (wer)
-
Mannheim : Institut für Deutsche Sprache
- URN
-
urn:nbn:de:bsz:mh39-15727
- Letzte Aktualisierung
-
06.03.2025, 09:00 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Leibniz-Institut für Deutsche Sprache - Bibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Leibniz-Institut für Deutsche Sprache - Bibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Pirogova, Julia K.
- Mannheim : Institut für Deutsche Sprache
Entstanden
- 2005
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