Arbeitspapier
Doing good or doing well? Image motivation and monetary incentives in behaving prosocially
This paper experimentally examines image motivation the desire to be liked and well-regarded by others as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. By definition, image depends on one's behavior being visible to other people. Using this unique property we show that image is indeed an important part of the motivation to behave prosocially. Moreover, we show that extrinsic incentives interact with image motivation and are therefore less effective in public than in private. Together, these results imply that image motivation is crowded out by monetary incentives; which in turn means that monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones.
- Language
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Englisch
- Bibliographic citation
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Series: IZA Discussion Papers ; No. 2968
- Classification
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Wirtschaft
- Subject
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Soziales Verhalten
Wohltätigkeit
Motivation
Ökonomischer Anreiz
Test
Theorie
- Event
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Geistige Schöpfung
- (who)
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Ariely, Dan
Bracha, Anat
Meier, Stephan
- Event
-
Veröffentlichung
- (who)
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Institute for the Study of Labor (IZA)
- (where)
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Bonn
- (when)
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2007
- Handle
- Last update
-
10.03.2025, 11:42 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Ariely, Dan
- Bracha, Anat
- Meier, Stephan
- Institute for the Study of Labor (IZA)
Time of origin
- 2007
Other Objects (12)
Doing good or doing well? Image motivation and monetary incentives in behaving prosocially
Doing good or doing well? Image motivation and monetary incentives in behaving prosocially
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Doing good or doing well? Image motivation and monetary incentives in behaving prosocially
Doing good or doing well? Image motivation and monetary incentives in behaving prosocially
Intentions for Doing Good Matter for Doing Well: The (Negative) Signaling Value of Prosocial Incentives
Weary in well-doing
Doing well by doing good? Community development venture capital
Doing Well by Doing Good- CSR in a Global Context
Corporate Equality and Equity Prices: Doing Well While Doing Good?
Doing Well by Doing Good: Verantwortungsvolles Unternehmertum als Wettbewerbsvorteil österreichischer Unternehmen
Doing canon, doing masculinity
Doing sixty, doing seventy
Doing gender : doing excellence?
Doing modernity - doing religion
Doing good or doing well? Image motivation and monetary incentives in behaving prosocially
Doing good or doing well? Image motivation and monetary incentives in behaving prosocially
Intentions for Doing Good Matter for Doing Well: The (Negative) Signaling Value of Prosocial Incentives
Weary in well-doing
Doing well by doing good? Community development venture capital
Doing Well by Doing Good- CSR in a Global Context
Corporate Equality and Equity Prices: Doing Well While Doing Good?
Doing Well by Doing Good: Verantwortungsvolles Unternehmertum als Wettbewerbsvorteil österreichischer Unternehmen
Doing canon, doing masculinity
Doing sixty, doing seventy
Doing gender : doing excellence?