Evaluative Influences of CS-US Pairings Are Non-Reciprocal

Abstract: Three experiments examined the reciprocity of evaluative effects following CS-US pairing. In all three experiments, CS evaluations were assimilated to the valence of the US they were paired with (i.e., an evaluative conditioning effect), whereas US evaluations became less extreme (i.e., a US devaluation effect). Of importance, however, US devaluation proved to be independent of CS-US pairing. Experiment 1 replicated previous evidence for US devaluation: USs were less intensely evaluated after a conditioning procedure as compared to their normative ratings. Experiment 2 controlled for the effect of CS-US pairing: A US devaluation effect of similar magnitude was observed for USs paired with the CSs or presented alone during the conditioning procedure. Experiment 3 indicated that US habituation drives US devaluation: USs presented and evaluated only once were less devalued than USs paired with CSs or USs presented alone during the conditioning procedure, with the latter two US types n.... https://spb.psychopen.eu/index.php/spb/article/view/2507

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource
Language
Englisch

Bibliographic citation
Evaluative Influences of CS-US Pairings Are Non-Reciprocal ; volume:14 ; number:1 ; day:15 ; month:05 ; year:2019
Social psychological bulletin ; 14, Heft 1 (15.05.2019)

Creator
Adrien Mierop
Amélie Bret
Vincent Yzerbyt
Rafaele Dumas
Olivier Corneille

DOI
10.32872/spb.v14i1.31408
URN
urn:nbn:de:101:1-2020101416174084607213
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
14.08.2025, 10:52 AM CEST

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Associated

  • Adrien Mierop
  • Amélie Bret
  • Vincent Yzerbyt
  • Rafaele Dumas
  • Olivier Corneille

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