Modeling the significance of advertising values on online impulse buying behavior

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
1 Online-Ressource.
Language
Englisch

Bibliographic citation
Modeling the significance of advertising values on online impulse buying behavior ; volume:10 ; number:1 ; day:21 ; month:10 ; year:2023 ; pages:1-17 ; date:12.2023
Humanities and Social Sciences Communications ; 10, Heft 1 (21.10.2023), 1-17, 12.2023

Creator
Feng, Zhitan
Al Mamun, Abdullah
Masukujjaman, Mohammad
Yang, Qing
Contributor
SpringerLink (Online service)

DOI
10.1057/s41599-023-02231-7
URN
urn:nbn:de:101:1-2024020710402013883082
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:28 AM CEST

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Associated

  • Feng, Zhitan
  • Al Mamun, Abdullah
  • Masukujjaman, Mohammad
  • Yang, Qing
  • SpringerLink (Online service)

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