A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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2050-3326
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
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online resource.
- Bibliographic citation
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A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs ; day:10 ; month:8 ; year:2022 ; pages:1-13
Journal of marketing analytics ; (10.8.2022), 1-13
- Creator
- Contributor
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SpringerLink (Online service)
- DOI
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10.1057/s41270-022-00177-4
- URN
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urn:nbn:de:101:1-2022102603405021125058
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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15.08.2025, 7:23 AM CEST
Data provider
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Legare, Jonathan
- Yao, Ping
- Lo, Victor S.
- SpringerLink (Online service)