A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
2050-3326
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs ; day:10 ; month:8 ; year:2022 ; pages:1-13
Journal of marketing analytics ; (10.8.2022), 1-13

Creator
Legare, Jonathan
Yao, Ping
Lo, Victor S.
Contributor
SpringerLink (Online service)

DOI
10.1057/s41270-022-00177-4
URN
urn:nbn:de:101:1-2022102603405021125058
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:23 AM CEST

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