Artikel
Service quality, visitor satisfaction and future behavior in the museum sector
The present study investigates the factors that affect visitors’ satisfaction and their future behavior. A survey based on the dimensions of SERVPERF among 632 visitors in two distinct in terms of atmosphere, exhibits and activities museums, the Archaeological Museum and the Museum for Science and Technology in Thessaloniki (Greece) provides the empirical evidence. The results indicate that the five dimensions of SERVPERF can successfully determine the degree of visitors’ satisfaction and predict future behavior. Future behavior is often subject to visitors’ place of residence. The type of museum is also a significant factor affecting satisfaction and future behavior. on and loyalty.
- Language
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Englisch
- Bibliographic citation
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Journal: Journal of Tourism, Heritage & Services Marketing ; ISSN: 2529-1947 ; Volume: 6 ; Year: 2020 ; Issue: 1 ; Pages: 3-8 ; Thessaloniki: International Hellenic University
- Classification
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Wirtschaft
Information and Product Quality; Standardization and Compatibility
Sports; Gambling; Restaurants; Recreation; Tourism
- Subject
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Service Quality
Museums
Satisfaction
Future Behavior
- Event
-
Geistige Schöpfung
- (who)
-
Daskalaki, Vasiliki V.
Voutsa, Maria C.
Boutsouki, Christina
Hatzithomas, Leonidas
- Event
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Veröffentlichung
- (who)
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International Hellenic University
- (where)
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Thessaloniki
- (when)
-
2020
- DOI
-
doi:10.5281/zenodo.3603167
- Handle
- Last update
-
10.03.2025, 11:43 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Daskalaki, Vasiliki V.
- Voutsa, Maria C.
- Boutsouki, Christina
- Hatzithomas, Leonidas
- International Hellenic University
Time of origin
- 2020
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