Service quality, visitor satisfaction and future behavior in the museum sector
Abstract: The present study investigates the factors that affect visitors’ satisfaction and their future behavior. A survey based on the dimensions of SERVPERF among 632 visitors in two distinct in terms of atmosphere, exhibits and activities museums, the Archaeological Museum and the Museum for Science and Technology in Thessaloniki (Greece) provides the empirical evidence. The results indicate that the five dimensions of SERVPERF can successfully determine the degree of visitors’ satisfaction and predict future behavior. Future behavior is often subject to visitors’ place of residence. The type of museum is also a significant factor affecting satisfaction and future behavior. on and loyalty
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
Veröffentlichungsversion
begutachtet (peer reviewed)
In: Journal of Tourism, Heritage & Services Marketing ; 6 (2020) 1 ; 3-8
- Klassifikation
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Organisationen, Museumswissenschaft
- Ereignis
-
Veröffentlichung
- (wo)
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Mannheim
- (wer)
-
SSOAR - Social Science Open Access Repository
- (wann)
-
2020
- Urheber
-
Daskalaki, Vasiliki V.
Voutsa, Maria C.
Boutsouki, Christina
Hatzithomas, Leonidas
- DOI
-
10.5281/zenodo.3603167
- URN
-
urn:nbn:de:0168-ssoar-66291-9
- Rechteinformation
-
Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:31 MESZ
Datenpartner
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Beteiligte
- Daskalaki, Vasiliki V.
- Voutsa, Maria C.
- Boutsouki, Christina
- Hatzithomas, Leonidas
- SSOAR - Social Science Open Access Repository
Entstanden
- 2020
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