Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1573-059X
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
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online resource.
- Bibliographic citation
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Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing ; volume:29 ; number:2 ; day:26 ; month:4 ; year:2018 ; pages:177-188 ; date:6.2018
Marketing letters ; 29, Heft 2 (26.4.2018), 177-188, 6.2018
- Classification
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Management
- Creator
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Acar, Oguz Ali
- Contributor
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SpringerLink (Online service)
- DOI
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10.1007/s11002-018-9454-9
- URN
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urn:nbn:de:101:1-2018080920455099281400
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:33 AM CEST
Data provider
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Associated
- Acar, Oguz Ali
- SpringerLink (Online service)
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