Arbeitspapier
The willingness to sell personal data
We elicit the willingness to sell personal data (contact information, Facebook details, preferences) in laboratory experiments, using a BDM and take-it-or-leave-it offers. Our experiments are novel in that (i) the experiments are incentivized, (ii) the focus on privacy issues is salient, and (iii) the use of the data - marketing purposes - is transparent and unambiguous. We find that only a minority of about 10% to 20% of the participants are unwilling to sell personal data, a share which is roughly constant across both the type of personal data and elicitation method. Subjects willing to sell request about € 15 for their contact details and € 19 for Facebook details.
- ISBN
-
978-3-86304-142-7
- Sprache
-
Englisch
- Erschienen in
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Series: DICE Discussion Paper ; No. 143
- Klassifikation
-
Wirtschaft
Design of Experiments: General
Design of Experiments: Laboratory, Individual
Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
- Thema
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privacy
preference elicitation
valuation of personal data
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Benndorf, Volker
Normann, Hans-Theo
- Ereignis
-
Veröffentlichung
- (wer)
-
Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE)
- (wo)
-
Düsseldorf
- (wann)
-
2014
- Handle
- Letzte Aktualisierung
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10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Benndorf, Volker
- Normann, Hans-Theo
- Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE)
Entstanden
- 2014
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