The willingness to sell personal data

Arbeitspapier

We elicit the willingness to sell personal data (contact information, Facebook details, preferences) in laboratory experiments, using a BDM and take-it-or-leave-it offers. Our experiments are novel in that (i) the experiments are incentivized, (ii) the focus on privacy issues is salient, and (iii) the use of the data - marketing purposes - is transparent and unambiguous. We find that only a minority of about 10% to 20% of the participants are unwilling to sell personal data, a share which is roughly constant across both the type of personal data and elicitation method. Subjects willing to sell request about € 15 for their contact details and € 19 for Facebook details.

Object Details

• ISBN: 978-3-86304-142-7
• Language: Englisch

References and Relationships

• Bibliographic citation: Series: DICE Discussion Paper ; No. 143

Classification and Topics

• Classification: Wirtschaft ; Design of Experiments: General ; Design of Experiments: Laboratory, Individual ; Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
• Subject: privacy ; preference elicitation ; valuation of personal data

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Benndorf, Volker ; Normann, Hans-Theo
• Event: Veröffentlichung
• (who): Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE)
• (where): Düsseldorf
• (when): 2014

Further information

• Handle: http://hdl.handle.net/10419/100663
• Last update: 10.03.2025, 11:42 AM CET