Hochschulschrift

Social media marketing : the role of firm and consumer communication

to connected objects

Location: Deutsche Nationalbibliothek Frankfurt am Main

Dimensions: 30 cm

Extent: 127 verschieden gezählte Blätter

Language: Englisch

Notes: Diagramme
"Kumulative Dissertation"
Universität Hamburg, Dissertation, 2019

Classification: Management

Event: Veröffentlichung

(where): Hamburg

(when): 23. Januar 2019

Creator: Huppertz, Juliana

Table of contents: https://d-nb.info/1229633553/04

Rights: Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.

Last update: 11.06.2025, 1:39 PM CEST

Data provider

This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.

Object type

Hochschulschrift

Associated

Huppertz, Juliana

Time of origin

23. Januar 2019

Other Objects (12)

Aufsatzsammlung | Hochschulschrift

Consumer reviews and social media marketing

Consumer view on social media brand communication during the pandemic

Arbeitspapier

The effect of social-media communication on consumer perceptions of brands

Konferenzbeitrag

Consumer Social Responsibility

Arbeitspapier

Social media sentiment and consumer confidence

Hochschulschrift

Consumer-brand interactions in social media

Arbeitspapier

A small firm leads to curious outcomes: Social surplus, consumer surplus

Hochschulschrift

How digitalization changes marketing and consumer communication

German social media consumer report 2012/2013

Scholarly Communication in Social Media

Collection article | Sammelwerksbeitrag

Scholarly Communication in Social Media

Social marketing

Aufsatzsammlung | Hochschulschrift

Consumer reviews and social media marketing

Consumer view on social media brand communication during the pandemic

Arbeitspapier

The effect of social-media communication on consumer perceptions of brands

Konferenzbeitrag

Consumer Social Responsibility

Arbeitspapier

Social media sentiment and consumer confidence

Hochschulschrift

Consumer-brand interactions in social media

Arbeitspapier

A small firm leads to curious outcomes: Social surplus, consumer surplus

Hochschulschrift

How digitalization changes marketing and consumer communication

German social media consumer report 2012/2013

Scholarly Communication in Social Media

Collection article | Sammelwerksbeitrag

Scholarly Communication in Social Media

Social marketing

Aufsatzsammlung | Hochschulschrift

Consumer reviews and social media marketing

Consumer view on social media brand communication during the pandemic

Arbeitspapier

The effect of social-media communication on consumer perceptions of brands

Konferenzbeitrag

Consumer Social Responsibility

Arbeitspapier

Social media sentiment and consumer confidence

Hochschulschrift

Consumer-brand interactions in social media

Arbeitspapier

A small firm leads to curious outcomes: Social surplus, consumer surplus

Hochschulschrift

How digitalization changes marketing and consumer communication

German social media consumer report 2012/2013

Scholarly Communication in Social Media

Collection article | Sammelwerksbeitrag

Scholarly Communication in Social Media

Social marketing

Cultural heritage institutions wishing to register will find more information here.

Fields marked * need to be filled in.

Username*

Please enter your username

Email*

Please enter your email address

Please do not fill this field

First name

Last name

Password*

Please enter your password

Confirm password*

Please enter the same password

I have read the terms of use and the privacy policy for the collection of personal data and accept them. *

This field is required.

I would like to subscribe to the newsletter of the Deutsche Digitale Bibliothek. See newsletter subscription info.

Account created

Your "My DDB" account has been successfully created. Before you can log in to your account, you must click the confirmation link in the message we just sent to the email address you provided.

Social media marketing : the role of firm and consumer communication

Object Details

Classification and Topics

Contributors, Places and Time

Further information

Data provider

Object type

Associated

Time of origin

Other Objects (12)

Consumer reviews and social media marketing

Consumer view on social media brand communication during the pandemic

The effect of social-media communication on consumer perceptions of brands

Consumer Social Responsibility

Social media sentiment and consumer confidence

Consumer-brand interactions in social media

A small firm leads to curious outcomes: Social surplus, consumer surplus

How digitalization changes marketing and consumer communication

German social media consumer report 2012/2013

Scholarly Communication in Social Media

Scholarly Communication in Social Media

Social marketing

Consumer reviews and social media marketing

Consumer view on social media brand communication during the pandemic

The effect of social-media communication on consumer perceptions of brands

Consumer Social Responsibility

Social media sentiment and consumer confidence

Consumer-brand interactions in social media

A small firm leads to curious outcomes: Social surplus, consumer surplus

How digitalization changes marketing and consumer communication

German social media consumer report 2012/2013

Scholarly Communication in Social Media

Scholarly Communication in Social Media

Social marketing

Consumer reviews and social media marketing

Consumer view on social media brand communication during the pandemic

The effect of social-media communication on consumer perceptions of brands

Consumer Social Responsibility

Social media sentiment and consumer confidence

Consumer-brand interactions in social media

A small firm leads to curious outcomes: Social surplus, consumer surplus

How digitalization changes marketing and consumer communication

German social media consumer report 2012/2013

Scholarly Communication in Social Media

Scholarly Communication in Social Media

Social marketing

Related objects

Reset password