Artikel

Crowdfunding Data as a Source of Innovation

In the digital era, crowdfunding platforms serve as a litmus test for the desirability and viability of thousands of innovative ideas. Based on consumers' actual purchasing behavior, crowdfunding data promises to reveal future hot topics and technologies. This study shows how companies can identify innovation opportunities from crowdfunding data by applying machine learning techniques.

Language
Englisch

Bibliographic citation
Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 34 ; Year: 2017 ; Issue: 3 ; Pages: 10-18

Classification
Management

Event
Geistige Schöpfung
(who)
Bilgram, Volker
Gluth, Oliver
Piller, Frank T.
Event
Veröffentlichung
(who)
Thexis Verlag
(where)
St.Gallen
(when)
2017

Handle
Last update
10.03.2025, 11:44 AM CET

Data provider

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Object type

  • Artikel

Associated

  • Bilgram, Volker
  • Gluth, Oliver
  • Piller, Frank T.
  • Thexis Verlag

Time of origin

  • 2017

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