Artikel
Crowdfunding Data as a Source of Innovation
In the digital era, crowdfunding platforms serve as a litmus test for the desirability and viability of thousands of innovative ideas. Based on consumers' actual purchasing behavior, crowdfunding data promises to reveal future hot topics and technologies. This study shows how companies can identify innovation opportunities from crowdfunding data by applying machine learning techniques.
- Language
-
Englisch
- Bibliographic citation
-
Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 34 ; Year: 2017 ; Issue: 3 ; Pages: 10-18
- Classification
-
Management
- Event
-
Geistige Schöpfung
- (who)
-
Bilgram, Volker
Gluth, Oliver
Piller, Frank T.
- Event
-
Veröffentlichung
- (who)
-
Thexis Verlag
- (where)
-
St.Gallen
- (when)
-
2017
- Handle
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Bilgram, Volker
- Gluth, Oliver
- Piller, Frank T.
- Thexis Verlag
Time of origin
- 2017