Journal article | Zeitschriftenartikel
The polyphony of values and the value of polyphony
While human communication is inherently symbolic and thus potentially vague, ambiguous and polyphonic, there is a growing emphasis on certainty, accuracy and consistency in everything contemporary organizations say and do. Organizational messages about corporate values, in particular, are expected to accurately and unambiguously depict the organizational sender “behind” the words. Current communication principles, in other words, seek to reduce or eliminate the polyphonic potential of symbolic communication. In this paper we challenge this trend, arguing that the polyphony of corporate values is valuable because it facilitates change by inviting alternative interpretations and stimulating participation and critique. Lack of accuracy in organizational messages – including inconsistencies between what organizations say and what they do – may be an important driver of organizational and social change, because such differences have potential to raise expectations and apply pressure on organizational actors to improve their practices.
- Weitere Titel
-
La polyphonie des valueurs et la valeur de la polyphonie
- ISSN
-
1775-352X
- Umfang
-
Seite(n): 9-25
- Sprache
-
Englisch
- Anmerkungen
-
Status: Veröffentlichungsversion; begutachtet (peer reviewed)
- Erschienen in
-
ESSACHESS - Journal for Communication Studies, 8(1)
- Thema
-
Publizistische Medien, Journalismus,Verlagswesen
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften
Symbol
Kommunikationsbedingung
Kommunikation
Unternehmen
Wert
Wertorientierung
Unternehmenskultur
organisatorischer Wandel
sozialer Wandel
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Christensen, Lars Thøger
Morsing, Mette
Thyssen, Ole
- Ereignis
-
Veröffentlichung
- (wo)
-
Niederlande
- (wann)
-
2015
- URN
-
urn:nbn:de:0168-ssoar-459053
- Rechteinformation
-
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Letzte Aktualisierung
-
21.06.2024, 16:27 MESZ
Datenpartner
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Objekttyp
- Zeitschriftenartikel
Beteiligte
- Christensen, Lars Thøger
- Morsing, Mette
- Thyssen, Ole
Entstanden
- 2015
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