Особенности трансформации маркетинга в электронной коммерции

Abstract: Article about influence of e-commerce on transformation of the theory and practice of marketing. The author considers Internet-marketing as the independent form of marketing formed under the general laws in new institutional conditions

Alternative title
Features of transformation of marketing in e-commerce
Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource
Language
Russisch
Notes
Veröffentlichungsversion
nicht begutachtet
In: Омский научный вестник (2013) 1 ; 55-58

Classification
Nachrichtenmedien, Journalismus, Verlagswesen
Wirtschaft

Event
Veröffentlichung
(where)
Mannheim
(when)
2013
Creator
Kaluzhsky, Mikhail

URN
urn:nbn:de:0168-ssoar-431403
Rights
Open Access unbekannt; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
25.03.2025, 1:48 PM CET

Data provider

This object is provided by:
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Associated

  • Kaluzhsky, Mikhail

Time of origin

  • 2013

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